Pricing Manager

Banks…How to Stay Independent and Viable

October 8, 2025/in Banks, Credit Unions, Financial Services, Markets, Overdraft Privilege, Pricing Manager, Risk Manager, Sales/by Mike Sobba

When I started in banking in 1984 there were 625 banks chartered in the state of Kansas and today there are less than 200. The same thing is happening in every state, but of course that is over a 40 year time period. What will happen in the next decade as very few new charters are being established and banks are consolidating almost daily across the country? Furthermore, how can your bank be competitive and stay independent?

As bank ownership becomes older and some with families who don’t have children interested in running a bank the decision to sell is inevitable. But, for those who want to keep the bank and pass it down to generations there are several things you can do.

Financial Institutions with a small asset base or in smaller rural communities need to find ways to increase income and become very efficient from an expense perspective. Of course the regulatory environment can seem overwhelming at times but it doesn’t have to be that way.

For the past 30 years, Strunk has provided income solutions and cost saving programs that help all banks regardless of size. Our signature Overdraft Privilege program has been one of the best fee income ideas in the history of banking. Many banks are revitalizing their “old worn out” ODP program that was implemented 20+ years ago. We also have other tremendous fee income ideas that cost very little to implement.

Our Risk and Vendor Manager program can help cut costs and make it easy for your bank to do regulatory required risk assessments and manage the vendor due diligence process.

Contact Strunk at 800.728.3116 or email at info@strunkaccess.com to learn how we can help you make money or become more efficient.

Make more money with Strunk’s time tested solutions

July 9, 2025/in Banks, Credit Unions, Financial Services, Markets, Overdraft Privilege, Pricing Manager, Risk Manager, Sales, Secure Checking/by Mike Sobba

Strunk has been working with community banks for the past 40 years with a variety of fee income and risk management tools. All of the services we provide are time tested and market proven to help with your bottom line. Now is the time to consider making more money!

When Strunk introduced their ODP program it was the best fee income idea in the history of banking. Not only can you help consumers by saving them returned check fees you can also add additional fee income to your bottom line without raising prices. Our low annual fee agreement provides state of the art collection and reporting software to ensure compliance with all regulatory laws and best practices.

Thirteen years ago we introduced Secure Checking and over 1000 banks use the service. Simply put, consumers are willing to pay for value in a checking account while the bank can still offer a no frills no fee account. Banks typically increase fee income by at least $50 per year per checking account on at least 80% of their checking account base.

We developed an enterprise risk manager solution to help community banks with regulatory required risk assessments, something many banks do on Excel spreadsheets today. The tool is pre populated with over 900 key risk indicators so each department of the bank has something to start with. Risk assessments are cumbersome and time consuming for most bankers and our solution helps you identify and quantify risks with ease.

Strunk’s Pricing Manager has provided hundreds of community banks with advanced analytics to take pricing and profitability to the next level. The fully hosted, web based solution allows FIs to deploy a tool to all lenders so that they are armed to price loans profitably based on the FI’s target profitability objectives.

Strunk’s employees have helped thousands of community financial institutions. Contact Strunk at 800.728.3116 or email at info@strunkaccess.com to set up a web demo of any of our services.

Utilize the power of integration with Strunk’s Pricing Manager

May 14, 2025/in Banks, Credit Unions, Financial Services, Markets, Pricing Manager, Sales/by Kristi Daly

Strunk’s Pricing Manager is a full featured loan and deposit pricing solution and relationship profitability tool. It provides the ability to model pricing scenarios on individual loans, understand the pricing power deposits bring to the table and develop scenarios that work for both the borrower and the bank. The relationship profitability feature provides the ability to understand the total value of the customer to determine if that should be factored into pricing decisions. Finally, there are rate sheet tools for both consumer loans and deposits that help the bank build strategies to improve profitability. This approach is proven to increase bank net interest income by the equivalent of 25-50 basis points.

There is no question that taking the entire relationship into account when making new pricing decisions is extremely important. Strunk’s Pricing Manager integration feature automates this process and allows clients to import their entire loan & deposit portfolio directly from any core system. The process relies on a data extract file which is customized and configured for each client and then updated in accordance with a defined schedule.

Integration allows clients to make use of Strunk’s profitability analysis feature to identify areas where the bank may not be meeting target profitability objectives. Loans are grouped by type and then statistics such as number of loans, total balance, average yield, average life, and average ROE are captured. The analysis functionality also tracks the number of loan originations by type per month.
For more information on Pricing Manager or to have integration configured for your bank, please contact Strunk at info@strunkaccess.com or visit https://strunkaccess.com/pricing-manager/.

Bankers Look for Ways to Make More Money

April 2, 2025/in Banks, Financial Services, Markets, Overdraft Privilege, Pricing Manager, Sales, Secure Checking/by Mike Sobba

Strunk recently attended two national banker’s conventions and both were well attended by community bankers from across the country. The exhibit halls at both had a lot of vendors no others offer three different types of income producing programs like Strunk does.

1) Strunk’s Overdraft Privilege program is being used by over 1,800 banks across the country. We help financial institutions manage the day to day overdraft process as a line of business…and we guarantee compliance. With the recent announcement that the Senate has killed the proposed CFPB guidance on limiting banks to charging no more than $5 per overdraft, now is the time to revisit your overdraft payment process.

2) Strunk Secure Checking program will increase fee income by $50 per checking account per year and it is currently being used by over 900 banks nationwide. Consumers are willing to pay for value in a checking account and you can still maintain free checking.

3) Our Loan, Relationship, and Deposit Pricing tool will increase your net interest income by at least 25 basis points. We have worked with over 400 community banks and our analytics package will help you identify areas to increase NII. You set the rates based on the Return on Equity you want to achieve. Many community banks net interest income is well below the 60th percentile compared to peers when looking at year-end UBPR numbers. It doesn’t have to be that way.

Since 1993 Strunk has been helping banks increase income. Contact Strunk at 800.728.3116 or info@strunkaccess.com to find out how we can help your bank.

Strunk at ICBA LIVE 2025

March 19, 2025/in Banks, Financial Services, Markets, Overdraft Privilege, Pricing Manager, Risk Manager, Sales/by Kristi Daly

The Independent Community Bankers Association (ICBA) hosted this year’s LIVE event at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee from March 11-14. In addition to various roundtable discussions, ThinkTECH presentations, and Learning Labs attendees enjoyed visiting with vendors in the Expo Hall. The highlight of the event just may have been the final evening at the Grand Ole Opry!

Strunk was excited to meet with so many bankers, discussing a variety of topics important to them. Many banks are taking advantage of Strunk’s Pricing Manager solution, a full-featured loan and deposit pricing application. Banks are able to deploy a tool to all lenders to ensure they are armed to price loans profitably and consistently based on each bank’s target profitability objectives. It also provides the ability to understand the details of relationship profitability so that better pricing decisions can be made. Pricing Manager is affordable, easy to implement and use, and it will increase the bank’s net interest income by 25-50 basis points.

Many banks are understandably concerned about lost fee income, so another hot topic of conversation was to review Strunk’s Overdraft Protection program with current and prospective clients. As regulatory scrutiny increases, Strunk’s compliance guarantee is even more valuable than ever.

Strunk continues to provide value-added SaaS solutions that help community banks increase profitability, while controlling operating expense. In addition to these offerings, Strunk discussed their best-in-class governance, risk and compliance solution, Risk Manager.

For more information on Strunk’s solutions, visit https://strunkaccess.com/ or contact Strunk at info@strunkaccess.com.

Increase Net Interest Income With A Loan Pricing Tool

March 5, 2025/in Banks, Financial Services, Markets, Pricing Manager, Sales/by Mike Sobba

Many community banks net interest income is well below the 50th percentile compared to peers when looking at year-end UBPR numbers. It doesn’t have to be that way. The key is to price loans competitively but also consider the risk of the borrower, the term of the loan and the SIZE of the loan. Yes, size does matter when pricing commercial loans.

When analyzing the commercial loan portfolio of community banks we almost always see very little difference in the yield of loans under $100K compared to loans over $500K or $1M. Why is that? Doesn’t it cost a lot more to underwrite and service a larger loan than let’s say a farm equipment loan?

When making commercial loans the three most important factors of loan profitability are 1) size of loan; 2) credit risk of the borrower; and 3) term of the loan. It is hard to make money on a small loan that pays off in a short period of time. Likewise it is hard to make money on a small line of credit that rarely gets used.

Strunk’s loan pricing tool will ensure your lenders price new loan opportunities that meet both the customer’s needs and the bank’s profitability target. It factors in deposits and other loans as well.

To increase net interest income contact Strunk at 800.728.3116 or info@strunkaccess.com to learn more about Strunk’s affordable loan pricing solution.

Strunk at the ABA’s Conference for Community Bankers 2025

February 26, 2025/in Banks, Financial Services, Markets, Overdraft Privilege, Pricing Manager, Risk Manager, Sales/by Kristi Daly

This year, the American Bankers Association hosted the Conference for Community Bankers in Phoenix, Arizona at the beautiful JW Marriott Desert Ridge Resort and Spa from February 16-18. Attendees kicked the event off with a golf tournament, some educational sessions and an exciting reception where they were able to reconnect.

Speakers discussed topics such as the future of community banking, the age of digital transformation and a variety of sessions focused on lending. Both bankers and vendors alike enjoyed a reception on Monday evening toasting to community banking.

Strunk was excited to have the opportunity to discuss and demo, Pricing Manager, to several clients as well as to many new faces. Pricing Manager is a full-featured loan and deposit pricing solution that will provide banks with the ability to set loan and deposit pricing consistently and profitably. Commercial loans can be priced consistently by every lender – creating options for customers that all achieve the bank’s profitability targets. Additionally, rate sheets for consumer loans, residential mortgage loans, and deposits can easily be created that are also based on established profit objectives. Not only will Pricing Manager drive consistent achievement of profitability targets – it will also help banks win more quality deals! Pricing Manager integrates with any core system, so lenders can see the value of the full relationship when making each pricing decision.

Strunk’s goal is to continually provide value-added SaaS solutions that help community banks increase profitability, while controlling operating expense. In addition to their latest offering, Strunk highlighted their overdraft service and best-in-class governance, risk and compliance solution, Risk Manager.

For more information on Pricing Manager or any of Strunk’s other solutions, visit https://strunkaccess.com/ or contact Strunk at info@strunkaccess.com.

Grow Your Loan Portfolio with A Loan Pricing Tool

February 5, 2025/in Banks, Financial Services, FINSYNC, Markets, Pricing Manager, Sales/by Mike Sobba

Competition for “A” rated commercial loan customers is tough in many markets and a loan pricing solution might be the answer to win more deals. How many times has your financial institution lost a loan customer or have been told that “I can get a better deal down the street or from Farm Credit”. It doesn’t have to be that way.

Pricing loans that meet your profitability target can come with many different strategies that meet the borrower’s needs as well. What is the interest rate; what is the term; is it an adjustable or fixed; are there fees involved or not; what about deposits the borrower may have and are they interest bearing or in a operating account; does the borrower have other business with you. Why not give your prospective customer several choices that have the same financial result to the bank?

I have heard about everything…that our bank is “too small” or “Farm Credit’s interest rates are way too low” or “we can’t compete with the larger regional banks on rates”. Really? Why not look at a loan pricing tool that will help you price loans based on the entire banking relationship including other loans and related deposits. They are easy to use, easy to implement and your lending officers will like the flexibility they afford.

Start competing for larger loans, make smaller loans more profitable and get a handle on who your best customers are from a profitability standpoint…they are likely NOT the customer who has multiple loans with you as most lenders think.

To grow your loan portfolio by winning more deals contact Strunk at 800.728.3116 or info@strunkaccess.com to learn more about Strunk’s affordable loan pricing solution.

Strunk Helps Banks Make More Money

December 4, 2024/in Banks, Credit Unions, Financial Services, Markets, Overdraft Privilege, Pricing Manager, Sales, Secure Checking/by Mike Sobba

For the past 31 years, Strunk has helped financial institutions make more money by providing services to their customers that they want and need. The Strunk Overdraft Privilege program was implemented in over 1,800 banks across the country and it provided a much needed service. Banks typically charge the same fee whether they pay or return an insufficient funds item. Who would want their checked returned to the merchant? Our hosted ODP solution helps with collections and tracking the success.

Since 2011, Strunk’s Secure Checking program has helped hundreds of banks provide features to their consumer checking accounts for a small monthly fee. Here again consumers like the benefits offered and they don’t mind paying for them. In many cases those same consumers are paying quite a lot more elsewhere. Much like the Overdraft Privilege strategy, Secure Checking generates a considerable amount of customer loyalty and goodwill while the bank increases fee income by at least $50 per account per year.

Pricing commercial loans to meet the customer’s needs and to meet the profitability goals of the bank is yet another way Strunk helps banks make more money. Most banks typically price loans on risk, term and type of loan. But, should the size of the loan and fees be considered? Having a tool to help your bank win more deals and price smaller loans to ensure profitability can increase net interest income by 25 bp or more.

Contact Strunk at 800.728.3116 or email at info@strunkaccess.com to find out more about our proven strategies to increase income. Our solutions are easy and inexpensive to implement. Have a great holiday season and may 2025 be a great year for banking!

Community Banks Compete with “Non Banks” as Well

November 6, 2024/in Banks, Credit Unions, Financial Services, Markets, Pricing Manager, Sales/by Mike Sobba

For decades community banks have competed with credit unions for deposits and consumer loans and other “non banks” like the Farm Credit System for larger land and agricultural loans. Often times you hear bankers say they look down the street when pricing their loans but does that really provide a good way to determine what the interest rate should be?

The Federal Government has been “helping” farmers out for years on agricultural related lending and community banks have to compete for that business. Many times the interest rate on those types of loans seems unreasonably low and hard to compete with. Also, many times the “government” entity might waive fees or not require the borrower to open up a deposit account for the new loan.

Having a loan pricing tool that incorporates fees, rate, repayment term, and credit risk may give you a competitive advantage when competing with these entities. Can you lower the rate if the borrower brings deposits with them? Can you waive the fee and still receive a return that is competitive and meets your profitability target? What terms give both you and the borrower the best deal? How do you know that your lenders are working for the borrower and the bank?

These questions can easily be answered with a loan and deposit pricing tool that many regional and large banks have used for years. To gain a competitive advantage, contact Strunk at 800.728.3116 or email at info@strunkaccess.com to learn about how Strunk’s loan pricing tool will increase net interest income by at least 25bp.