Bankers: The Race is on to Attract Younger Customers
Nearly 70% of consumers currently use Buy Now, Pay Later (BNPL) services and the number is even higher for millennials and Gen Z’s. Community banks have battled for years to try to provide online banking, mobile banking and other services to keep and attract young customers when they leave for college and don’t come back home.
Now Fintech companies are providing services that your customers are using and they are literally taking consumers away from community banks right before banker’s eyes. When was the last time you checked on debits to your customer’s accounts going to Affirm, Klarna, Open Pay, Pay Pal and other digital lending solutions? When will these customers leave your bank for the high yield checking accounts these companies offer?
So far banks have been left of the sidelines and if you don’t act quickly there won’t be anything left to keep young customers from fleeing your bank. Consumers between the age of 22 and 40 are five times more likely to use buy now and pay for it over time than seniors and baby boomers.
Younger consumers are looking to spread out payments over time for larger purchases rather than pay for them with an evergreen credit card. They trust the bank and would rather do this business with you than a Fintech. The service has to be easy to use and convenient.
Quilo is the answer. Now is the time to disrupt the Fintech market and get in the game.
Contact Strunk at info@strunkaccess.com or 800.728.3116 for a 45 minute web demo to see if Quilo is a fit for your bank.
