Maximize Your Bank’s Potential: The Power of Relationship-Based Pricing

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In the competitive world of banking, precision is everything. If you’re looking for a way to sharpen your strategy, Strunk’s Pricing Manager offers a full-featured solution for loan and deposit pricing combined with a powerful relationship profitability tool. By utilizing this integration, banks have seen a proven increase in net interest income by the equivalent of 25-50 basis points.

It is undeniably important to look at a customer’s entire relationship before making new pricing decisions. Strunk’s Pricing Manager allows you to:

  • Model Scenarios: Develop pricing scenarios for individual loans and understand the specific “pricing power” that deposits bring to your bank.
  • Create Win-Wins: Build scenarios that benefit both the borrower and the bank simultaneously.
  • Determine Total Value: Use the relationship profitability feature to understand a customer’s total value, ensuring that data—not guesswork—factors into your pricing.
  • Optimize Strategies: Utilize rate sheet tools for consumer loans and deposits to build strategies that actively improve profitability.

One of the biggest hurdles in portfolio management is data entry, but the Pricing Manager integration feature automates this entire process. Clients can import their entire loan and deposit portfolio directly from any core system. The process uses a data extract file that is specifically customized and configured for your bank. Your data remains current through updates performed according to a defined schedule, typically imported monthly.

Integration gives your bank the ability to use Strunk’s profitability analysis to pinpoint exactly where you might be missing your target objectives. The system captures and organizes vital statistics, including:

  • Categorization: Loans are automatically grouped by type for better organization.
  • Deep Metrics: The tool tracks number of loans, total balances, average yield, average life, and average ROE.
  • Growth Tracking: You can also monitor the number of loan originations by type on a monthly basis.

Ready to boost your profitability? If you want to see how Pricing Manager can be configured for your bank, you can reach out to Strunk at info@strunkaccess.com or visit https://strunkaccess.com/pricing-manager/ for more details.

An independent certified public accountant has examined Strunk’s operations and found them to be in compliance with the AICPA’s Trust Service Principles. It was determined that Strunk meets the Security, Availability, Processing Integrity, Confidentiality, and Privacy criteria for SOC 2 established by the AICPA.