Bank Revenue Growth: What Your 2026 Plan Is Missing

At a recent bankers conference in Florida, a speaker shared a survey detailing the highest priorities for bankers in 2026. The audience consisted of bank vendors looking to align their products with what bankers want.

After 42 years in the banking industry, the results flabbergasted me. Nowhere on the top ten list was making more money.

The Tech Distraction vs. The Bottom Line

Unsurprisingly, Artificial Intelligence (AI) and the role of Bitcoin dominated the list. Both are critical as bankers navigate a shifting competitive landscape and fight nonbanks for loans and deposits.

However, it seems those surveyed weren’t thinking like bank shareholders. Increasing franchise value was completely absent from the conversation. Innovation is vital, but a bank cannot innovate without profitability.

Driving Profitability for Over Three Decades

Strunk has helped community financial institutions maximize their revenue since 1993. We provide proven programs designed to boost your bottom line:

• Overdraft Privilege (ODP) Program: Historically one of the best fee income ideas in the industry, it remains a pillar of non-interest income.
• Secure Checking Program: Significantly increases fee income while providing high-value benefits directly to consumers.
• Loan and Deposit Pricing Solution: Optimizes your interest income structure, with the potential to increase net interest income by 25 bp.
• Risk, Policy, and Vendor Manager Programs: While these tools don’t directly drive fee income, they dramatically boost operational efficiency and protect your franchise.

Make Income Your Top Priority Again

Increasing income should be at the forefront of every banker’s strategy. Strunk has spent over three decades helping financial institutions do exactly that.

Ready to maximize your profitability? Contact the Strunk team today at info@strunkaccess.com to see how we can strengthen your institution’s financial future.